2 SIMPLE WAYS TO SET UP AN ONLINE PRESENCE FOR YOUR BUSINESS.
An online presence is a major asset when it comes to marketing your business. But where should you start?
Here we give you some basic pointers on how to establish your online presence along with some ideas for how to take it up a notch when you’re ready.
1. Start with Social Media
If you use just one social network for your business, make it Facebook. With well over 1.5 billion users in 2016, Facebook has the most users out of all social media platforms. The demographics of people who use Facebook show that the majority of them are most likely the household decision makers who would be pursuing mobile services such as cleaning, lawn care, snow removal, etc.
Facebook advertising is also fairly easy to set up, and allows you to easily target people by interest and region.
Social media is a space you for you to be creative. Share company updates, seasonal service reminders, special offers, and before and after shots of your work. On that note, photos are a powerful social media tool, and you can find a few more photo marketing ideas online Once you’re ready to establish your business on other channels, Twitter and Instagram are natural next steps. But before you bite off more than you can chew, keep in mind that consistency is key when it comes to acquiring and maintaining followers on all social media channels. You want to set up a realistic posting schedule that your followers can anticipate (once a day, twice a week, etc.), and be sure to check your channels often for client questions, feedback and interactions.
2.Set Up a Simple Website
Your website is the home base for your business, the place people expect to find if they hear about your company through word of mouth.
Starting a Facebook page, setting up your business for online reviews and crafting a simple website are all great and simple ways to establish your business online. After all, think about your own experience searching for a product or service provider—you probably started your search online. The easier you make it for people to find you, the more likely you are to win their business when they’re searching for the service you offer!
Is your business online? If you have a favourite online platform or strategy, please share your experience in the comments below!
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